Tuesday, March 3, 2015

Retro Dark Horse

Classic Star Wars: A Long Time Ago.... #1 - 6

In 1999, Dark Horse acquired the rights to publish 3 popular comics for U.S. audiences from Italian publisher Serio Bonelli Editore: Dylan Dog, Martin Mystery, and Nathan Never.  Starting in March 1999, Dark Horse released the first issue of these series with each comic costing $4.95.  In order to promote the books, Dark Horse also shipped an incentive Classic Star Wars: A Long Time Ago.... collection to retailers for every set of 3 Bonelli comics ordered.  This promotion ran for a total of 6 months with a new issue of the Bonelli books accompanied by a new Classic Star Wars: A Long Time Ago.... collection.  Not surprisingly, the Bonelli comics only lasted until issue #6 when the promotion ended.  This promotion was the only way to receive an issue of Classic Star Wars: A Long Time Ago....

Classic Star Wars: A Long Time Ago.... #1a - Dark Horse Comics, U.S. (March 1999)
Star Wars #91
Star Wars Annual #1
Star Wars Annual #3
Classic Star Wars: A Long Time Ago.... #2a - Dark Horse Comics, U.S. (April 1999)
Star Wars #28
Star Wars #38
Star Wars #49
Star Wars #50
Classic Star Wars: A Long Time Ago.... #3a - Dark Horse Comics, U.S. (May 1999)
Star Wars #51
Star Wars #52
Star Wars #60
Star Wars #66
Classic Star Wars: A Long Time Ago.... #4a - Dark Horse Comics, U.S. (June 1999)
Star Wars #68
Star Wars #69
Star Wars #79
Star Wars #81
Classic Star Wars: A Long Time Ago.... #5a - Dark Horse Comics, U.S. (July 1999)
Star Wars #58
Star Wars #59
Star Wars Annual #2
Classic Star Wars: A Long Time Ago.... #6a - Dark Horse Comics, U.S. (August 1999)
Star Wars #80
Star Wars #83
Star Wars #86
Star Wars #103
Each black and white issue of Classic Star Wars: A Long Time Ago.... contains a gorgeous Ralph McQuarrie cover.  The interiors consist of Marvel Star Wars reprints.  When the promotion began, the lowest selling Bonelli book was Martin Mystery #1 with close to 6,500 copies.  By the end of the promotion, the lowest selling book was Martin Mystery #6 with around 3,500 copies.  That puts the print run for the Classic Star Wars: A Long Time Ago.... issues at between 3,500 and 6,500 copies.

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