Monday, May 25, 2020

Modern Marvel

Star Wars: Allegiance #1 Walmart Exclusive

Star Wars: Allegiance is a 4-issue mini-series released in October 2019 by Marvel to tie into The Rise of Skywalker.  Walmart had an exclusive version of the first issue which used the same artwork as the standard cover.  The standard cover contains a UPC box on the front cover and an ad on the back cover.  The ad on the back cover shows Captain America being introduced to the music from the group Joywave by his fellow Avengers.  At the end of the ad, he is listening to the group's newest single, Obsession, which is available on vinyl.

Star Wars: Allegiance #1a - Marvel Comics, U.S. (October 2019)
Star Wars: Allegiance #1a - Marvel Comics, U.S. (October 2019)
back cover
The Walmart exclusive does not have the UPC box on the front cover and the white title is outline in black.  Additionally the ad on the back cover has been replaced with the comic title and the UPC box on an off-white background.

Star Wars: Allegiance #1e - Marvel Comics, U.S. (October 2019
Walmart exclusive
Star Wars: Allegiance #1e - Marvel Comics, U.S. (October 2019
Walmart exclusive back cover


Front cover side-by-side comparison
Back cover side-by-side comparison

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