DC Comics launched the After Watchmen: What's Next? promotion in 2009 to coincide with the release of the Watchmen movie. The promotion included reprints of single comics that were priced at just $1. These inexpensive reprints were used to drive sales of the trade paperbacks for these comics. The idea is a reader would pick up the reprint for $1 and if they wanted to read more, they would need to buy the trade paperback. Marvel Comics followed with the similar Marvel's Greatest Comics promotion which included reprints of #1 issues which were also priced at $1. Marvel's promotion was timed for release with Free Comic Book Day in May 2010. Also for Free Comic Book Day in May 2010, Image Comics published Image Firsts which also reprinted #1 issues at the same low price of $1.
Dark Horse Comics followed later in 2010 with their own version of this promotion with the One for One line of reprint comics. In 2010, they released the One for One - Star Wars: Legacy.
Dark Horse Comics: One for One - Star Wars: Legacy - Dark Horse Comics, U.S. (September 2010)
These promotion which offer a single comic for $1 have been successful; Dark Horse released more reprints over the years in this line, including 2 more Star Wars issues.
Dark Horse Comics: One for One - Star Wars - Dark Horse Comics, U.S. (October 2013)Dark Horse Comics: One for One - Star Wars: Legacy (volume 2) - Dark Horse Comics, U.S. (November 2013)
Marvel is using this tactic again this year with the True Believers promotion. This promotion will be used to introduce readers to Marvel's female led titles, including the Princess Leia mini-series that will be collected in a trade paperback in August 2015. True Believer: Princess Leia #1 will be priced at $1 and goes on sale in September 2015.
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