Friday, November 13, 2015

Retro Dark Horse: Star Wars Comic Packs (Walmart Exclusives)

Star Wars has a long tradition of store exclusives going back to the original Kenner Star Wars toy line.  For example, in the 1978 J.C. Penny's Christmas catalog, an exclusive Sonic Controlled Landspeeder for the 3 3/4" action figure line was sold.  That same year, the Sears Christmas catalog had the exclusive Cantina Adventure Set which contains 4 3 3/4" action figures, including the infamous blue Snaggletooth.  (This action figure was also sold with Greedo as a pair of action figures in the same catalog.)  Back then, these exclusives were used to generate sales through the catalogs, but today these exclusives are used to generate traffic to a brick and mortar or website store.  For the toy manufacturer, exclusives allow them to produce a toy which might not sell in large quantities, but will do reasonably well selling through one outlet.

Hasbro continued the tradition of Star Wars store exclusive toys.  Because the Star Wars Comic Packs were aimed at older collectors, some of the action figure ideas based on the Expanded Universe had limited appeal to a large audience.  (The very first Star Wars Comic Pack featuring Carnor Jax and Kir Kanos was an internet exclusive.)  These action figure 2-packs were sold through Walmart exclusively.  The Walmart exclusive Star Wars Comic Packs were sold in 4 different waves of 3 packs in the 4 years this line of toys were manufactured.

The first wave of Walmart exclusive Star Wars Comic Packs was released in December 2007.  Star Wars Comic Pack #14 is packaged with Obi-Wan Kenobi and Bail Organa action figures holding babies Luke Skywalker and Princess Leia.

Star Wars Comic Pack #14a - Dark Horse Comics, U.S. (December 2007)
reprints Star Wars: Revenge of the Sith #4
Walmart exclusive
Star Wars Comic Pack #15 is packaged with Commander Keller and a Galactic Marine action figures.

Star Wars Comic Pack #15a - Dark Horse Comics, U.S. (December 2007)
reprints Star Wars: Republic #79
Walmart exclusive
Star Wars Comic Pack #16 is packaged with Boba Fett and RA-7 action figures.

Star Wars Comic Pack #16a - Dark Horse Comics, U.S. (December 2007)
reprints Star Wars #81 (1977)
Walmart exclusive
The second wave of Walmart exclusive Star War Comic Packs was released in June 2008.  Star Wars Comic Pack #26 is packaged with Lando Calrissian and a Stormtrooper action figures.

Star Wars Comic Pack #26a - Dark Horse Comics, U.S. (June 2008)
reprints Star Wars #44 (1977)
Walmart exclusive
Star Wars Comic Pack #27 is packaged with Count Dooku and Anakin Skywalker action figures.

Star Wars Comic Pack #27a - Dark Horse Comics, U.S. (June 2008)
reprints Star Wars: Revenge of the Sith #1
Walmart exclusive
Star Wars Comic Pack #28 is packaged with a Kashyyyk Trooper and a Wookiee Warrior action figures.

Star Wars Comic Pack #28a - Dark Horse Comics, U.S. (June 2008)
reprints Star Wars: Revenge of the Sith #3
Walmart exclusive
The third wave of Walmart exclusive Star War Comic Packs was released in March 2009.  Star Wars Comic Pack #36 is packaged with Machook, Keoulkeech, and Kettch action figures.

Star Wars Comic Pack #36a - Dark Horse Comics, U.S. (March 2009)
reprints Star Wars #94 (1977)
Walmart exclusive
Star Wars Comic Pack #37 is packaged with Janek Sunber and a Amanin action figures.

Star Wars Comic Pack #37a - Dark Horse Comics, U.S. (March 2009)
reprints Star Wars: Empire #16
Walmart exclusive
Star Wars Comic Pack #38 is packaged with Ibtisam and Nrin Vakil action figures.

Star Wars Comic Pack #38a - Dark Horse Comics, U.S. (March 2009)
reprints Star Wars: X-Wing Rogue Squadron #19
Walmart exclusive
The fourth and final wave of Walmart exclusive Star War Comic Packs was released in March 2010.  Star Wars Comic Pack #51 is packaged with IG-97 and Rom Mohc action figures.

Star Wars Comic Pack #51a - Dark Horse Comics, U.S. (March 2010)
reprints Star Wars Tales #4
Walmart exclusive
Star Wars Comic Pack #52 is packaged with a Storm Commando and General Weir action figures.

Star Wars Comic Pack #52a - Dark Horse Comics, U.S. (March 2010)
reprints Star Wars: X-Wing Rogue Leader #2
Walmart exclusive
Star Wars Comic Pack #53 is packaged with Plourr Ilo and Dllr Nep action figures.

Star Wars Comic Pack #53a - Dark Horse Comics, U.S. (March 2010)
reprints Star Wars: X-Wing Rogue Squadron #13
Walmart exclusive
The Walmart exclusive Star Wars Comic Packs are not usually distinguished from the non-exclusive Star Wars Comic Packs and therefore the issues fetch the same price of $2 - 4.

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