For a few years now, publisher have been printing $1 versions of first issues to promote their trade paperbacks. A reader can sample the first part of a story for $1, and if they are interested in reading more, they will need to buy the trade paperback. Dark Horse had their #1 for $1 line of reprints which included 3 Star Wars comics. Last year, Marvel had a True Believers promotion that they used to get readers interested in their female led comics, including a reprint of Princess Leia #1.
True Believers - Star Wars: Princess Leia #1a - Marvel Comics, U.S. (September 2015)
Today Marvel released more True Believers titles, this time focusing on their Star Wars line:
True Believers - Star Wars: Chewbacca #1
True Believers - Star Wars: Darth Vader #1
True Believers - Droids #1
True Believers - Journey to Star Wars: The Force Awakens - Shattered Empire #1
True Believers - Star Wars: Kanan - The Last Padawan #1
True Believers - Star Wars: Lando #1
True Believers - Star Wars #1
True Believers - Star Wars Classic #1
True Believers - Star Wars Covers #1
True Believers - Star Wars: Vader Down #1
The Star Wars trade paperbacks are seeing strong sales even after the month they are released, so it only makes sense Marvel would promote them.
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