In February 1994 Image Comics imprint Wildstorm published Gen 13 #1 with 13 variant covers which was a large number of variants for a comic book at the time. One of the variant cover gimmicks used for Gen 13 #1 would go on to become a staple of modern comics, and that was the blank cover. The Gen 13 #1 blank cover was dubbed the "do it yourself cover" and was meant for the comic reader to draw their own picture. Today's blank covers are aimed at readers wishing to get a unique, one of a kind drawing by their favorite artists.
Blank covers are an inexpensive way for a comic publisher to sell more comics. Most are just the standard issue, including the standard cover, wrapped by a blank cover with the publisher brand and title of the comic. In the case of the Marvel Star Wars titles, the thicker paper stock used is suitable for an artist to sketch on. To date, every non-reprint Marvel title has a first issue variant that is a blank cover.
A complete list of all 15 blank cover variants to date includes:
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