Friday, September 16, 2016

Retro Dark Horse: Star Wars: Tales of the Jedi - The Fall of the Sith Empire #1 American Entertainment Exclusive

Steve Milo founded American Entertainment, a mail order comic retailer based in Virginia, in 1984 at the nascence of the comic book speculation boom.  In addition to sending out monthly catalogs, they also ran ads inside comics using the Entertainment This Month or ETM brand which catered to the speculation market.  Having survived the comic speculation collapse in 1993, they started selling comics online as AnotherUniverse.com in 1996 and when that business boomed, they officially renamed the company AnotherUniverse.com in 1998.  In 2000, Fandom.com acquired AnotherUniverse.com with Milo assuming the position of Executive Vice President of Merchandising.  Fandom.com folded and their comic stock was purchased by New Dimension Comics in 2001, the final year the dot-com bubble burst.

The company sold comics with exclusive variant covers as both American Entertainment and AnotherUniverse.com, making them an early pioneers in exclusive comic covers along with Dynamic Forces.  Star Wars: Tales of the Jedi - The Fall of the Sith Empire #1 American Entertainment exclusive is one of these comics.

Star Wars: Tales of the Jedi - The Fall of the Sith Empire #1c - Dark Horse Comics, U.S. (1997)
American Entertainment exclusive
Like Dynamic Forces, they also offered signed editions.

Star Wars: Tales of the Jedi - The Fall of the Sith Empire #1d - Dark Horse Comics, U.S. (1997)
American Entertainment exclusive
signed
Signed copies come with a Certificate of Authenticity from Wizard Magazine as well as a holographic sticker affixed to the cover declaring the comic Wizard Authentic.

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