Comichron released the January 2018 estimated sales last month and the Marvel Star Wars titles, now in their 4th year of publication, continue to amaze. Month after month, Marvel has releases new #1s or returned to original numbers for their superhero titles as part of their Legacy initiative. The main Star Wars title has proven resilient. While no Star Wars title placed in the top 10 for the month of January, they did take positions 11 through 13. DC held 6 of the top 10 positions and Image took one with the Walking Dead title. Marvel took the remaining 3 positions with 2 #1 issues and a renumbered Avengers title. IDW's Star Wars Adventure title appear to have found it sales level this month and could prove to be IDW's best selling ongoing title.
Marvel
| Title | Monthly Rank | Estimated Sales | Last Estimated Sales | Percent Change | |
|---|---|---|---|---|---|
| Star Wars | 41 | 11 | 56,545 | 61,064 | -7.40% |
| Star Wars | 42 | 12 | 53,710 | 56,545 | -5.01% |
| Darth Vader | 10 | 13 | 53,420 | 51,692 | +3.34% |
| DJ | 1 | 31 | 42,427 | n/a | n/a |
| Doctor Aphra | 16 | 63 | 30,365 | 31,839 | -4.63% |
| Poe Dameron | 23 | 87 | 25,379 | 28,922 | -12.25% |
Star Wars double shipped this month and, like it did two months ago when it also double shipped, the title slipped more than usual, decreasing by an estimated 7,354 units or 12.04% from issue #40. Darth Vader #10 saw a slight increase in unit sales and came short of Star Wars #42 by an estimated 290 units. The main Star Wars title has been hammered lately online because of the artwork by Salvador Larroca while the Darth Vader title is praised for its look into an era rarely explored between Revenge of the Sith and Star Wars. It would be interesting if the Darth Vader title overtook the main Star Wars title in sales.
The Last Jedi - DJ is the 7th one-shot released by Marvel. December's The Last Jedi - Storms of Crait sold an estimated 49,257 units, so DJ sold 13.87% less units. Storms of Crait has the advantage of featuring the main heroes from the original trilogy, while DJ stars a minor character from The Last Jedi. As predicted, the sales for DJ seem respectable in comparison. DJ's sales are inline with Rogue One - Cassian & K2SO Special #1 which has sales of 43,765 units.
Doctor Aphra continued the usual monthly loss of sales we've come to expect from comics, while Poe Dameron declined over 3,000 units. I'm surprised since the story arc, Legend Found, leads into The Force Awakens. Poe Dameron #26 takes place during the events of The Force Awakens and I expect and uptick in sales for that issue.
| Month/Year | Total Estimated Sales | # Issues | Average Sale per Issue |
|---|---|---|---|
| January 2015 | 985,976 | 1 | 985,976 |
| February 2015 | 526,451 | 3 | 175,484 |
| March 2015 | 596,299 | 4 | 149,075 |
| April 2015 | 537,812 | 4 | 134,453 |
| May 2015 | 324,835 | 3 | 108,278 |
| June 2015 | 396,931 | 4 | 99,232 |
| July 2015 | 597,023 | 5 | 119,404 |
| August 2015 | 430,241 | 5 | 86,048 |
| September 2015 | 551,880 | 5 | 110,376 |
| October 2015 | 953,289 | 10 | 95,329 |
| November 2015 | 1,003,954 | 8 | 125,494 |
| December 2015 | 507,545 | 6 | 84,591 |
| January 2016 | 465,698 | 5 | 93,139 |
| February 2016 | 288,355 | 4 | 72,088 |
| March 2016 | 355,554 | 5 | 71,110 |
| April 2016 | 533,976 | 5 | 106,795 |
| May 2016 | 299,189 | 4 | 74,797 |
| June 2016 | 545,833 | 6 | 90,972 |
| July 2016 | 359,166 | 5 | 71,833 |
| August 2016 | 322,499 | 5 | 64,500 |
| September 2016 | 174,420 | 3 | 58,140 |
| October 2016 | 339,778 | 5 | 67,956 |
| November 2016 | 269,975 | 5 | 53,995 |
| December 2016 | 303,886 | 4 | 75,972 |
| January 2017 | 161,014 | 3 | 53,671 |
| February 2017 | 262,889 | 4 | 65,722 |
| March 2017 | 214,603 | 4 | 53,650 |
| April 2017 | 274,262 | 5 | 54,852 |
| May 2017 | 285,363 | 6 | 47,560 |
| June 2017 | 495,588 | 9 | 55,065 |
| July 2017 | 326,062 | 7 | 46,580 |
| August 2017 | 425,473 | 9 | 47,274 |
| September 2017 | 418,023 | 9 | 46,447 |
| October 2017 | 299,174 | 7 | 42,739 |
| November 2017 | 330,496 | 7 | 47,214 |
| December 2017 | 252,923 | 7 | 42,153 |
| January 2018 | 263,320 | 6 | 43,887 |
The average sale per issue of 43,887 would rank 30th on the top 300 chart for the month of January. Marvel's Star Wars trade paperbacks, reprints, and reorders are not accounted for with these numbers. The Star Wars trade paperbacks are strong sellers.
IDW
| Title | Monthly Rank | Estimated Sales | Last Estimated Sales | Percent Change | |
|---|---|---|---|---|---|
| Forces of Destiny - Leia | n/a | 135 | 14,937 | n/a | n/a |
| Forces of Destiny - Rey | n/a | 139 | 13,505 | n/a | n/a |
| Star Wars Adventures | 6 | 142 | 13,361 | 13,733 | -2.71% |
| Forces of Destiny - Ahsoka & Padme | n/a | 147 | 12,464 | n/a | n/a |
| Forces of Destiny - Hera | n/a | 149 | 12,214 | n/a | n/a |
| Forces of Destiny - Rose & Paige | n/a | 155 | 11,793 | n/a | n/a |
Star Wars Adventures fell a modest 372 units. It is possible this title has found its sales level and if so, this will be IDW's top selling ongoing title.
The Forces of Destiny sub-brand focuses on stories featuring female characters and IDW published 5 one-shots in January. The best selling one-shots feature Princess Leia and Rey, outselling the Star Wars Adventures #6. One-shots featuring Ahsoka & Padme, Hera, and Rose & Paige round out the remaining offerings. These titles are perfect for the audience IDW is aiming for with their main Star Wars title and I hope they decide to publish an ongoing Forces of Destiny title.
| Month/Year | Total Estimated Sales | # Issues | Average Sale per Issue |
|---|---|---|---|
| September 2017 | 81,318 | 2 | 40,659 |
| October 2017 | 23,739 | 1 | 23,739 |
| November 2017 | 15,917 | 1 | 15,917 |
| December 2017 | 13,733 | 1 | 13,733 |
| January 2018 | 78,274 | 1 | 13,046 |
Take a look at the Star Wars Sales Estimates Charts and please read the blog posting January estimates find Doomsday Clock steady, Hawkman soaring; Comichron adds on-sale dates to comics charts.
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