Monday, October 12, 2015

Star Wars Titles Hold Steady In September

The Comics Chronicles has released the September estimated sales and the existing titles held steady while the new mini-series took the top position.

TitleIssueMonthly RankEstimated SalesLast Estimated SalesPercent Change
Star Wars: Shattered Empire11208,884N/AN/A
Star Wars92135,817145,066-6.38%
Darth Vader95100,23598,994+1.25%
Star Wars: Lando41161,54268,787-10.53%
Star Wars: Kanan62045,40246,351-2.05%

Star Wars: Shattered Empire debuted to strong numbers in line with the first issue of the previous mini-series, Star Wars: Lando #1, which sold 192,949 copies in July.  This issue accounts for just under 38% of the total Star Wars comics shipped in September.  The other mini-series title this month, Star Wars: Lando, fell over 7,000 copies or 10.53% and the title is now selling less than 1/3rd of the first issue.  It is too early to say how future Star Wars mini-series will trend with only 1 completed mini-series, Princess Leia, but I think overall Marvel should be pleased with how these titles are doing and the first issues in particular.

The Star Wars title had the biggest fall, shedding over 9,000 copies, making Star Wars #9 the lowest selling issue for this title.  Marvel has scaled back the number of variants for this title considerably the last few months, so I suspect we are starting to finally see the real sales level without variants goosing those numbers.  Despite the slight drop, Star Wars remains the top selling ongoing series.  The Darth Vader title, which has had fewer variants, climbed a modest 1,241 copies.

Kanan: The Last Padawan is now titled Star Wars: Kanan and it shed less than 1,000 copies.  With the Rebels television series due to kick off this month, it will be interesting to see if this title can grow it's sales in the next few months.

With the new movie just 2 months away, Marvel solicited 12 reprints this month.  I'm sure their plan is to have as much Star Wars product on the shelves for the month of December as possible.

Here is a table with the number of Star Wars issues sold per month since January 2015 along with the average number of sales per issue.  Note this chart does not include reprints.

Month/YearTotal Estimated Sales# IssuesAverage Sale per Issue
January 2015985,9761985,976
February 2015526,4513175,484
March 2015596,2994149,075
April 2015537,8124134,453
May 2015324,8353108,278
June 2015396,931499,232
July 2015597,0235119,404
August 2015430,241586,048
September 2015551,8805110,376

The average sale per issue would rank 4th on the top 300 chart for the month of September.

Take a look at the Star Wars Sales Estimate Chart and please read the blog posting Shattered Empire #1, Saga Vol. 5 lead sluggish September comic orders.

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