Sunday, November 20, 2016

Only 3 Star Wars Titles Ship in September

The Comics Chronicles released the September 2016 estimated sales last month.  Like August, DC Rebirth titles dominated the top of the charts.  Marvel's top title in September is the Civil War II mini-series which took the 4th positio.  Marvel's next title to chart is the ongoing Star Wars in the 15th position.  This title has proven to be Marvel best selling ongoing title.  Both Darth Vader and Han Solo were delayed, so September saw only 3 Star Wars titles ship, the lower number of titles going back to February 2015, the 2nd month of the modern Marvel era.

TitleIssueMonthly RankEstimated SalesLast Estimated SalesPercent Change
Star Wars231582,57085,126-3.00%
Poe Dameron64950,27552,581-4.39%
The Force Awakens47338,07941,575-8.41%

The Star Wars title saw another drop in units sold, although the percentage of the drop is low.  Still, this drop added to the over 10,000 units this title fell in the past 2 months is starting to look significant.  The trend has definitely been down.

Poe Dameron saw a larger drop than Kanan's 6th issue and the difference between the sales in these titles has narrowed by 2,000 units.  Poe Dameron #6 sold 50,275 units and Kanan #6 sold 45,402 units for a difference of less than 5,000 units.  While this might seem troubling, understand, Poe Dameron in the 49th position on the charts is Marvel's 10th best selling title for the month of September!  That is astonishing for many, many reasons, none of which are good for Marvel overall.

The Force Awakens #4 shed just under 3,500 units.  I understand someone buying the 1st issue of this title and not picking up the rest of the issues, but it is strange to think someone has picked up 2nd and 3rd issue and didn't decide to stick with this mini-series.  Regardless, with just over 38,000 units sold, it is still not Marvel's lowest selling non-reprint Star Wars issue which is Kanan #12 with 36,649 units sold in March 2016.

The following table shows the total number of Star Wars units sold per month since January 2015 along with the average number of sales per issue.  Note this chart does not include reprints.

Month/YearTotal Estimated Sales# IssuesAverage Sale per Issue
January 2015985,9761985,976
February 2015526,4513175,484
March 2015596,2994149,075
April 2015537,8124134,453
May 2015324,8353108,278
June 2015396,931499,232
July 2015597,0235119,404
August 2015430,241586,048
September 2015551,8805110,376
October 2015953,2891095,329
November 20151,003,9548125,494
December 2015507,545684,591
January 2016465,698593,139
February 2016288,355472,088
March 2016355,554571,110
April 2016533,9765106,795
May 2016299,189474,797
June 2016545,833690,972
July 2016359,166571,833
August 2016322,499564,500
September 2016174,420358,140

The average sale per issue is the lowest for the modern Star Wars line.  Even considering that, it would still rank 37th on the top 300 chart for the month of September.  Star Wars trade paperbacks and reorders are not accounted for with these numbers.  The Star Wars trade paperbacks are strong sellers.

Take a look at the Star Wars Sales Estimate Chart and please read the blog posting September 2016 comic sales estimates: DC takes 39 of Top 50 slots.

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