Saturday, January 21, 2017

Darth Vader's Absence Sinks Star Wars in November

The Comics Chronicles released the November 2016 estimated sales over a month ago.  Only 3 comics sold over 100,000 copies, DC's Batman #10 and 11 and Marvel's Civil War II #7.  Star Wars #25 is Marvel's top selling ongoing issue, not counting first issues for new titles.  This is faint praise however, as Star Wars took 15th place for the month.  No other Star Wars comic finished in the top 25.

TitleIssueMonthly RankEstimated SalesLast Estimated SalesPercent Change
Star Wars251575,23478,160-3.74%
Star Wars Annual22659,490N/AN/A
Han Solo52958,76263,030-6.77%
Poe Dameron85843,03447,878-10.12%
The Force Awakens68833,45539,329-14.94%

While Darth Vader has not traditionally sold as well as the main Star Wars title, it's absence was missed in November.  Without Darth Vader's strong unit sales, the average sale per issue fell to an all time low of 53,995 units which would rank as 37th on the top 300 chart for November.  The main Star Wars title shed a nominal number of unit sales.  Marvel has been advertising the Yoda arc starting in issue #26 heavily, so I expect this to contribute to a rebound in unit sales next month.  Also, Doctor Aphra starts next month which should help recover some of the unit sales lost when the Darth Vader title ended.

Less than 200 copies separates the sales for Kanan #8 with Poe Dameron #8 which is negligible since these numbers are just estimates.  The Poe Dameron title has many things in its favor over Kanan: it is based is based on a major character from the current Star Wars trilogy, it is based in the period just before the movie, and it is patterned after the fan-favorite X-Wing series from Dark Horse.  On top of that, there have been appearances by General Leia and it has filled in some of the blanks on the state of the galaxy between the original trilogy and this new era.  With all this going for the title, Marvel must be frustrated seeing sales drop down to these numbers.

Star Wars Annual #2 sold about 30,000 units less than Star Wars Annual #1 11 months earlier.  This further shows the decline in sales the Star Wars titles have had in the past year.

The final issue of the Han Solo mini-series fell just over 4,000 units and The Force Awakens tumbled a surprising 5,800+ units.  Han Solo's final number is on par with another critically received mini-series, Lando.  The unit sales for The Force Awakens #6 set a new low for the modern Marvel era for a non-reprint Star Wars issue.

The following table shows the total number of Star Wars units sold per month since January 2015 along with the average number of sales per issue.

Month/YearTotal Estimated Sales# IssuesAverage Sale per Issue
January 2015985,9761985,976
February 2015526,4513175,484
March 2015596,2994149,075
April 2015537,8124134,453
May 2015324,8353108,278
June 2015396,931499,232
July 2015597,0235119,404
August 2015430,241586,048
September 2015551,8805110,376
October 2015953,2891095,329
November 20151,003,9548125,494
December 2015507,545684,591
January 2016465,698593,139
February 2016288,355472,088
March 2016355,554571,110
April 2016533,9765106,795
May 2016299,189474,797
June 2016545,833690,972
July 2016359,166571,833
August 2016322,499564,500
September 2016174,420358,140
October 2016339,778567,956
November 2016269,975553,995

The average sale per issue set a new low and it would rank 37th on the top 300 chart for the month of November.  Star Wars trade paperbacks, reprint titles, and reorders are not accounted for with these numbers.  The Star Wars trade paperbacks are strong sellers.

Take a look at the Star Wars Sales Estimate Chart and please read the blog posting November 2016 comics estimates now online.

No comments:

Post a Comment