| Title | Monthly Rank | Estimated Sales | Last Estimated Sales | Percent Change | |
|---|---|---|---|---|---|
| Star Wars | 25 | 15 | 75,234 | 78,160 | -3.74% |
| Star Wars Annual | 2 | 26 | 59,490 | N/A | N/A |
| Han Solo | 5 | 29 | 58,762 | 63,030 | -6.77% |
| Poe Dameron | 8 | 58 | 43,034 | 47,878 | -10.12% |
| The Force Awakens | 6 | 88 | 33,455 | 39,329 | -14.94% |
While Darth Vader has not traditionally sold as well as the main Star Wars title, it's absence was missed in November. Without Darth Vader's strong unit sales, the average sale per issue fell to an all time low of 53,995 units which would rank as 37th on the top 300 chart for November. The main Star Wars title shed a nominal number of unit sales. Marvel has been advertising the Yoda arc starting in issue #26 heavily, so I expect this to contribute to a rebound in unit sales next month. Also, Doctor Aphra starts next month which should help recover some of the unit sales lost when the Darth Vader title ended.
Less than 200 copies separates the sales for Kanan #8 with Poe Dameron #8 which is negligible since these numbers are just estimates. The Poe Dameron title has many things in its favor over Kanan: it is based is based on a major character from the current Star Wars trilogy, it is based in the period just before the movie, and it is patterned after the fan-favorite X-Wing series from Dark Horse. On top of that, there have been appearances by General Leia and it has filled in some of the blanks on the state of the galaxy between the original trilogy and this new era. With all this going for the title, Marvel must be frustrated seeing sales drop down to these numbers.
Star Wars Annual #2 sold about 30,000 units less than Star Wars Annual #1 11 months earlier. This further shows the decline in sales the Star Wars titles have had in the past year.
The final issue of the Han Solo mini-series fell just over 4,000 units and The Force Awakens tumbled a surprising 5,800+ units. Han Solo's final number is on par with another critically received mini-series, Lando. The unit sales for The Force Awakens #6 set a new low for the modern Marvel era for a non-reprint Star Wars issue.
The following table shows the total number of Star Wars units sold per month since January 2015 along with the average number of sales per issue.
| Month/Year | Total Estimated Sales | # Issues | Average Sale per Issue |
|---|---|---|---|
| January 2015 | 985,976 | 1 | 985,976 |
| February 2015 | 526,451 | 3 | 175,484 |
| March 2015 | 596,299 | 4 | 149,075 |
| April 2015 | 537,812 | 4 | 134,453 |
| May 2015 | 324,835 | 3 | 108,278 |
| June 2015 | 396,931 | 4 | 99,232 |
| July 2015 | 597,023 | 5 | 119,404 |
| August 2015 | 430,241 | 5 | 86,048 |
| September 2015 | 551,880 | 5 | 110,376 |
| October 2015 | 953,289 | 10 | 95,329 |
| November 2015 | 1,003,954 | 8 | 125,494 |
| December 2015 | 507,545 | 6 | 84,591 |
| January 2016 | 465,698 | 5 | 93,139 |
| February 2016 | 288,355 | 4 | 72,088 |
| March 2016 | 355,554 | 5 | 71,110 |
| April 2016 | 533,976 | 5 | 106,795 |
| May 2016 | 299,189 | 4 | 74,797 |
| June 2016 | 545,833 | 6 | 90,972 |
| July 2016 | 359,166 | 5 | 71,833 |
| August 2016 | 322,499 | 5 | 64,500 |
| September 2016 | 174,420 | 3 | 58,140 |
| October 2016 | 339,778 | 5 | 67,956 |
| November 2016 | 269,975 | 5 | 53,995 |
The average sale per issue set a new low and it would rank 37th on the top 300 chart for the month of November. Star Wars trade paperbacks, reprint titles, and reorders are not accounted for with these numbers. The Star Wars trade paperbacks are strong sellers.
Take a look at the Star Wars Sales Estimate Chart and please read the blog posting November 2016 comics estimates now online.
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