Wednesday, May 17, 2017

Star Wars Titles are Steady in March

The Comics Chronicles released the March 2017 estimated sales back on April 10th.  The top selling book on Diamonds Top 300 chart was Amazing Spider-Man #25.  What makes it noteworthy is the retail price of $9.99 for 96 pages.  Due to the success of that book, expect to see more Marvel comics priced at $9.99.  Star Wars placed in the Top 10 in 7th place with 72,017 units sold.  Like February, only two comics shipped over 100,000 units.

TitleIssueMonthly RankEstimated SalesLast Estimated SalesPercent Change
Star Wars29772,01774,002-2.68%
Darth Maul21360,415105,177-42.56%
Doctor Aphra54342,46543,475-2.32%
Poe Dameron125238,69640,235-3.83%

This months numbers are fairly standard.  The three ongoing Star Wars titles saw a standard drift downward in the number of units sold compared to last month.  The main Star Wars title is the best selling of the titles.  A year ago, Star Wars #17 sold over 107,000 copies; Star Wars #29 sold one third fewer copies in comparison.  The Doctor Aphra title did not drop as much as last month, so hopefully this title has stopped the bleeding.  A year ago, Darth Vader #18 sold over 80,000 copies, so Doctor Aphra #5 sold almost half as much.  It does not surprise me Marvel is relaunching the Darth Vader title since this spin-off title has sputtered out of the gate.  I expect Doctor Aphra to get a huge boost from the Screaming Citadel event, but whether or not the title can hold onto the gains it will receive is anyone's guess.  Poe Dameron is now selling around the same numbers that the Kanan title had when it was cancelled.

As expected, Darth Maul #2 had roughly the equivalent numbers to the Obi-Wan and Anakin mini-series for its second issue.  Since it appears to be following the same trajectory, the final issue of this mini-series should finish around 50,000 units.

Next month, the Rogue One movie adaptation debuts.

The following table shows the total number of Star Wars units sold per month since January 2015 along with the average number of sales per issue.

Month/YearTotal Estimated Sales# IssuesAverage Sale per Issue
January 2015985,9761985,976
February 2015526,4513175,484
March 2015596,2994149,075
April 2015537,8124134,453
May 2015324,8353108,278
June 2015396,931499,232
July 2015597,0235119,404
August 2015430,241586,048
September 2015551,8805110,376
October 2015953,2891095,329
November 20151,003,9548125,494
December 2015507,545684,591
January 2016465,698593,139
February 2016288,355472,088
March 2016355,554571,110
April 2016533,9765106,795
May 2016299,189474,797
June 2016545,833690,972
July 2016359,166571,833
August 2016322,499564,500
September 2016174,420358,140
October 2016339,778567,956
November 2016269,975553,995
December 2016303,886475,972
January 2017161,014353,671
February 2017262,889465,722
March 2017214,603453,650

The average sale per issue of 53,650 would rank 21st on the top 300 chart for the month of March.  That is a very respectable number, especially when you consider Marvel only had 5 issues sell more than this in March.  Star Wars trade paperbacks, reprint titles, and reorders are not accounted for with these numbers.  The Star Wars trade paperbacks are strong sellers.

Take a look at the Star Wars Sales Estimate Chart and please read the blog posting Retailers order 114,000 Amazing Spider-Man #25s, most expensive comic ever to top charts.

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