Wednesday, June 21, 2017

Luke and Aphra Mostly Unaffected by the Screaming Citadel in May

Comichron released the May 2017 estimated sales this week.  The best selling books on Diamond's Top 300 chart are all DC and Marvel superhero event books.  Despite placing 12th on the chart, Star Wars remains Marvel's best selling ongoing title.

TitleIssueMonthly RankEstimated SalesLast Estimated SalesPercent Change
Star Wars311270,90770,175+1.04%
Screaming Citadel11469,019N/AN/A
Doctor Aphra73643,76340,458+8.17%
Poe Dameron145437,05036,994+0.15%
Poe Dameron157032,65837,050-11.85%
Rogue One27431,96664,518-50.45%

When the Vader Down event came out in November 2015, it had a decent impact on the sales of the Star Wars and Darth Vader crossover issues.  Star Wars #13 saw an increase in estimated units sold of 13.63% and Darth Vader #13 saw an even larger increase of 25.95%.  In comparison, the Screaming Citadel event saw Star Wars #31 increase unit sales by only 1.04% and Doctor Aphra #7 by a modest 8.17% or approximately 3,300 units.  I expected the Screaming Citadel event to perform closer to Vader Down percentage wise and Marvel has to be disappointed it did not even come close.  Vader Down #1 placed 2nd for units sold in November 2015 and was the top selling Star Wars title that month with an estimated 384,969 units.  It might be an unfair comparison, but you know Marvel was hoping for a repeat of Vader Down when they devised this event.

Poe Dameron shipped two issues in May and issue #14 did not see any significant change in units sold from the previous month.  Poe Dameron #15 however saw a large drop of 11.85% or nearly 4,400 units.  This issue is now the lowest selling issue in an ongoing Star Wars title, taking the place of Kanan #12 which had estimated sales of 36,649 units.

Unfortunately, the numbers for Rogue One #2 are equally disappointing.  The 2nd issue of the Force Awakens only saw a drop in unit sales of 37.93% and its 1st issue had just under 15,000 more units than Rogue One #1.  Rogue One fell 50.45% which is not terribly bad for a mini-series, but in comparison to The Force Awakens it is surprising.  Rogue One #2 is now the lowest selling issue in a mini-series Star Wars title.

Next month, the Darth Maul mini-series returns and we get the debut of Darth Vader's second series!

The following table shows the total number of Star Wars units sold per month since January 2015 along with the average number of sales per issue.

Month/YearTotal Estimated Sales# IssuesAverage Sale per Issue
January 2015985,9761985,976
February 2015526,4513175,484
March 2015596,2994149,075
April 2015537,8124134,453
May 2015324,8353108,278
June 2015396,931499,232
July 2015597,0235119,404
August 2015430,241586,048
September 2015551,8805110,376
October 2015953,2891095,329
November 20151,003,9548125,494
December 2015507,545684,591
January 2016465,698593,139
February 2016288,355472,088
March 2016355,554571,110
April 2016533,9765106,795
May 2016299,189474,797
June 2016545,833690,972
July 2016359,166571,833
August 2016322,499564,500
September 2016174,420358,140
October 2016339,778567,956
November 2016269,975553,995
December 2016303,886475,972
January 2017161,014353,671
February 2017262,889465,722
March 2017214,603453,650
April 2017274,262554,852
May 2017285,363647,560

The average sale per issue of 47,560 would rank 30th on the top 300 chart for the month of May.  Star Wars trade paperbacks, reprint titles, and reorders are not accounted for with these numbers.  The Star Wars trade paperbacks are strong sellers.

Take a look at the Star Wars Sales Estimate Chart and please read the blog posting May 2017 comics sales estimates online; combining orders again gives Batman top slot.

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