Tuesday, June 13, 2017

Modern Marvel: Star Wars: Rogue One #1 Walmart Exclusive

In recent years, Walmart has been selling comic packs for both Marvel and DC.  The current wave of Marvel packs contain 3 comics and two of these 3-packs show a Star Wars comic.  There is a 3-pack which contains the standard Chewbacca #1 and another that contains the Rogue One #1 with a Walmart exclusive cover.  These 3-packs are tightly bundled with a white backing board and cellophane.  Interestingly, the DC 3-packs sell for $5 but the Marvel 3-packs are $7.98 even though the shelf is priced at $9.98.  The sticker affixed to the 3-packs say 3 Great Marvel Comics, 1 Terrific Price!  Based on the larger number of DC comics over the Marvel comics I saw at two separate stores, Walmart appears to have more confidence in the DC comics, no doubt due to the lower price.  (This is completely anecdotal and not based on any facts.)

Walmart Rogue One 3 pack
The Rogue One #1 Walmart exclusive cover is one of several movie posters released for the movie.

Star Wars: Rogue One #1j - Marvel Comics, U.S. (May 2017)
Walmart exclusive
The other two comics in the 3-pack are True Believers - Wolverine X-23 #1 and Monsters Unleashed #1.  I purchased 2 of these 3-packs with the Rogue One #1 exclusive at a non-Supercenter Walmart and both contained the same comics.

True Believers - Wolverine X-23 #1a - Marvel Comics, U.S. (February 2017)
Monsters Unleashed #1a - Marvel Comics, U.S. (January 2017)
There have been eBay sales of these 3-packs for $25 - $60 and listings in the same price range.  I believe $60 is going to prove to be a high price to pay for this 3-pack.  There are 3,946 Walmarts in the U.S.  If each store receives only one case and there are only two of these Rogue One 3-packs in the case (I don't know how many come in a case, but I do know it is at least two) that would mean there are just under 8,000 units and that is an estimate on the low end.  And you have to figure some stores, like the Supercenters, will receive more than one case.  Some of these packs will be sold to non-comic collector, but I still believe the asking prices on eBay will fall once more of these show up a retail.


  1. I know it's at Walmart but where, no one k ows what I am talking about

  2. All the Walmart's I have visited are displaying the comics in the same section where the trading cards are located. Up in the front near the registers.