Comichron released the October 2017 estimated sales in November and there was no noticeable movement in sales of the Marvel titles. In October, Marvel returned to their original numbering on their superhero books, a gimmick that saw many of the titles place higher than normal on the charts. DC also had many Batman derivative one-shots spinning out of the Dark Nights Metal event. The top selling Marvel book was Mighty Thor #700 in 2nd place and the top selling DC issue was Dark Nights Metal #3 in 1st place. No Star Wars title placed in the top 10 and I expect this to be the case for the foreseeable future. Despite Star Wars #37 coming in 20th place on the chart, it remains Marvel's top selling ongoing title. IDW's Star Wars Adventures all-age title fell out of the top 100 in October.
Marvel
| Title | Monthly Rank | Estimated Sales | Last Estimated Sales | Percent Change | |
|---|---|---|---|---|---|
| Star Wars | 37 | 20 | 65,606 | 64,899 | +1.09 |
| Darth Vader | 6 | 28 | 56,594 | 59,477 | -4.95% |
| Captain Phasma | 3 | 49 | 40,628 | 45,906 | -11.50% |
| Captain Phasma | 4 | 62 | 37,443 | 40,628 | -7.84% |
| Doctor Aphra | 13 | 66 | 34,405 | 35,470 | -3.00% |
| Jedi Republic - Mace Windu | 3 | 71 | 33,453 | 38,844 | -13.88% |
| Poe Dameron | 20 | 82 | 31,045 | 31,887 | -2.64% |
The main Star Wars title saw an insignificant increase for Jason Aaron's final issue. Next month, Kieron Gillen begins writing this title and he is starting things off with The Ashes Of Jedha arc which should see a bump in sales.
Darth Vader #6 was the final issue in the inaugural 6 story arc. Despite an appearance by the Inquisitor from the Rebels animated series, the number of initial copies sold was down almost 5%; I was expecting a slight boost in units sold. It appears this title is still trying to find it's sales level.
The ongoing Doctor Aphra and Poe Dameron both saw insignificant drops.
The Captain Phasma mini-series double shipped again in October and finished with respectable numbers for a mini-series when compared to other comics based on the sequel trilogy. It is clear that, so far, comics based on characters from the new trilogy are not big sellers like comics based on original trilogy characters. Because Disney is being so careful with content surrounding the new movies, it holds back publishers from running with significant stories. A story about how Captain Phasma survived the destruction of Starkiller base is interesting, but apparently not compelling enough to garner more attention.
Jedi Republic - Mace Windu is the lowest selling non-movie adaptation mini-series. I feel the artwork on this title has been detrimental to sales.
| Month/Year | Total Estimated Sales | # Issues | Average Sale per Issue |
|---|---|---|---|
| January 2015 | 985,976 | 1 | 985,976 |
| February 2015 | 526,451 | 3 | 175,484 |
| March 2015 | 596,299 | 4 | 149,075 |
| April 2015 | 537,812 | 4 | 134,453 |
| May 2015 | 324,835 | 3 | 108,278 |
| June 2015 | 396,931 | 4 | 99,232 |
| July 2015 | 597,023 | 5 | 119,404 |
| August 2015 | 430,241 | 5 | 86,048 |
| September 2015 | 551,880 | 5 | 110,376 |
| October 2015 | 953,289 | 10 | 95,329 |
| November 2015 | 1,003,954 | 8 | 125,494 |
| December 2015 | 507,545 | 6 | 84,591 |
| January 2016 | 465,698 | 5 | 93,139 |
| February 2016 | 288,355 | 4 | 72,088 |
| March 2016 | 355,554 | 5 | 71,110 |
| April 2016 | 533,976 | 5 | 106,795 |
| May 2016 | 299,189 | 4 | 74,797 |
| June 2016 | 545,833 | 6 | 90,972 |
| July 2016 | 359,166 | 5 | 71,833 |
| August 2016 | 322,499 | 5 | 64,500 |
| September 2016 | 174,420 | 3 | 58,140 |
| October 2016 | 339,778 | 5 | 67,956 |
| November 2016 | 269,975 | 5 | 53,995 |
| December 2016 | 303,886 | 4 | 75,972 |
| January 2017 | 161,014 | 3 | 53,671 |
| February 2017 | 262,889 | 4 | 65,722 |
| March 2017 | 214,603 | 4 | 53,650 |
| April 2017 | 274,262 | 5 | 54,852 |
| May 2017 | 285,363 | 6 | 47,560 |
| June 2017 | 495,588 | 9 | 55,065 |
| July 2017 | 326,062 | 7 | 46,580 |
| August 2017 | 425,473 | 9 | 47,274 |
| September 2017 | 418,023 | 9 | 46,447 |
| October 2017 | 299,174 | 7 | 42,739 |
The average sale per issue of 42,739, the lowest so far, would rank 47th on the top 300 chart for the month of October. Marvel's Star Wars trade paperbacks, reprints, and reorders are not accounted for with these numbers. The Star Wars trade paperbacks are strong sellers.
IDW
| Title | Monthly Rank | Estimated Sales | Last Estimated Sales | Percent Change | |
|---|---|---|---|---|---|
| Star Wars Adventures | 3 | 104 | 23,739 | 32,134 | -26.12% |
Star Wars Adventures fell out of the top 100 comics in October; the third issue shed over 25% of the previous issue's sales. For Marvel, this would no doubt be troubling, but considering IDW's next best selling issue in October is Teenage Mutant Ninja Turtles #75 with 14,855 estimated units sold, I suspect IDW is okay with sales, for now.
| Month/Year | Total Estimated Sales | # Issues | Average Sale per Issue |
|---|---|---|---|
| September 2017 | 81,318 | 2 | 40,659 |
| October 2017 | 23,739 | 1 | 23,739 |
Take a look at the Star Wars Sales Estimates Charts and please read the blog posting October 2017 comics sales estimates: Metal #3 near 159k copies, four over 100k.
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